Germany as Trade Expo Destination

Why Germany is popular as a trade expo destination ?

Germany, being as a popular trade expo destination is credited due to many a reasons and most importantly integration of its history, geography and economics together. There is no dearth of expos happening and occurring in Germany like Hanover Trade Fair, the world’s largest trade-fair grounds. As an exhibition stall designer company, festivals in Germany, where, footfall even in B to B event even rises to exaggerating levels of 200,000.

Hanover, is not an exceptional city there are many other centers of exhibition and expo in Germany, that are internationally acclaimed and popular. If, Frankfurt is a popular for auto show and book fair, then Dusseldorf is recognized well for its boat show and Berlin is quite recognized for tourism fair.                         

The magnitude of Germany expo market can be estimated from the factor that is holds approximately 150 international trade fairs year accumulating to about 180,000 exhibitors and 10 million visitors.  According to an estimation of Association of the German Trade Fair Industry (AUMA), two third of world’s leading trade fairs take place in Germany.      

However, history, geography and economics combining has caused Germany to be a leader in trade expo and industries. It is during the Middle Ages that all the major trade routes passed from Germany, where, hubs being created at Frankfurt, Leipzig and other commercial entrepots. The first rail lines laid at the same routes as well as highways too.

With the Northern Renaissance arriving in Germany, the technological inventions become driver of the fairs in the city. The first Frankfurt Book Fair followed on the heels of Johannes Gutenberg’s invention of the printing press in nearby Mainz.

The political situation of early-modern Germany too helped in creating the culture of expos in Germany as well and growing ground for exhibition stall designers in Germany. Indifferent to central Britain or France, the German-speaking lands center of religious activities under the Holy Roman Empire. However Frankfurt was a free city at that time and being developed as a commercial and financial center. Cities like Nuremberg, Hamburg, Bremen and Lübeck became the special economic zones of that era.

After the industrial revolution of the 19th century, Germany became the continent’s manufacturing powerhouse, the trade shows become larger in size with this new economy. The Germany’s fair are massive business with a combined revenue of three billion euros a year.



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