Digital marketing in no more is as similar as it used to be five to six years back, with e-commerce at rapid expansion and backed by the massive proliferation of the smartphone has gone far beyond organic search and PPC. It is the preference of boomers and millennial and their buying behaviors that is making important buying decision for every single dollar earned by an online apparel store or food chain.
Personalization is the buzz world digital marketing agencies, the sellers and marketing heads of the present era as millennials are not that much brand conscious like their predecessor, but, are relived for product price sensitivity and have affinity towards product functionality and convenience of weighing and an easy access.
So, marketers now will have to think about some better options to plan their promotional strategy for the coming year ahead. Here, are discussed some of the hot trends of digital marketing that can make a huge difference in sales figure at the end of the year.
Next, personalization helps in maintaining an engagement level with a customer as an entire set of marketing collaterals can be developed around specific consumer behaviors.
And the list even goes longer with trends like video marketing, image & voice search, influencer marketing, social message apps and others.
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