When do you infer that your fabricated stall design was successful?
Is it the visualization itself or the structural completeness or quality of parts and objects used for fabrication or display? Does your process stop at mere craftmanship or it marches ahead to peep into visitors minds too?
To put it simply, its everything and nothing at the same time. Look, no process is complete in itself. One depends on the other and vice versa. Without visualization, you can neither design nor construct. And without proper construction materials designing itself is very difficult.
Further, it is important to gauge what image the visitor took with him after visiting your stall. Even this aspect is very crucial and obtaining the feedback is the only way out. Peeping inside every visitor’s mind is of utmost importance.
The Thought Process for Stall Design and Fabrication
Here, budgeting is the first criteria. Without proper allocation, getting a stall designed fabricated is almost impossible. Every stall has many sections including display (exterior & interior) as well as overall construction flamboyance.
Next is whether the stall design and fabrication is only for publicity or for sales or for both? It is better to segregate your objectives else deriving any results is difficult.
Ask what you want to communicate to the target audience. Is it long term association or they can join you for short term as well? The message should be loud and clear, without any ambiguity.
There is NO shortcut to success
Like other arenas too, this one too applies here. Mix and match any of the above and all your money goes down the drain. We have seen many companies put up stalls without any concrete imagination and fail to make any headway. Being different is good, but only if you have clear cut ideas.
Make it a practice to ask questions to yourself as well as to the vendor. Everyone participating in this should have a clear cut image and objectives. This will help you coordinate all your efforts and collect inputs. With these in hand you can never go wrong.
Lastly, try to keenly observe what your competitors had on display and how they focussed on building the brand image. Then you can compare the strategies and derive some conclusion which can work in the future.
Remember, no one is perfect. Even your competitors can falter at times. Taking cue, you should gear up and put brave face for the next exhibition! Now cheer up.
Coloursquare is the best among top advertising agencies in India, having in-house facilities of exhibition stall fabrication, print, design, marketing & lots more.
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