Trade show lead management

How to manage leads collected from trade shows?

Trade shows are always a big game to play and winning here is as complicated as picking out the finest piece of rice from a bowl full of rice. Your business and your exhibition stand are judged on so many metrics and after fulfilling all the requirements of the organizer and expectations of customers you reach the stage where you can determine your success. For confirming your success you need to do proper management and planning from the first stage.

Set a benchmark of your goals and follow an effective lead management techniques, because lead management is the only way to elevate ROI and make your show successful.

Below are some best ways to do trade show lead management.

Different types of leads are generated during the trade show, you need to divide all the leads into different categories. This division may vary from firm to firm and the type of leads. It can depend upon how quickly you need to follow up with the customers. Pay attention to collecting all the essential information you need from the leads.

There are devices such as lead scanner or QR code scanner for capturing the important information of the leads that can convert prospects into genuine customers.

In today’s era of technological development, companies have various lead management systems. These systems help to track down the leads at different stages. No need to worry if your company doesn’t have a lead generation system. You can use Microsoft Excel software to keep the record of your leads generated.

If your staff is still using paper for keeping the records of leads ask them to feed every information on MS excel sheet on a daily basis.

If you use lead generation systems, still maintaining backup is necessary because backup recuses in the worst situations. In case, your paper form gets misplaced in the hassle-bustle of the show or when your system goes offline due to internet issues or technical issues then the backup acts as the lifesaver. Both handwritten forms and lead generation systems are equally important so, keep your data managed on both the platforms.

After collecting and assembling the leads properly it’s time to make use of them. Taking follow-ups are necessary to convert visitors or prospects into genuine customers. Following up with your leads on regular intervals helps a lot in the conversion of leads into customers.


Hence, while making a strategic plan for your trade show, lead management should be on the top of the list. Managing leads can provide endless benefits in the future, it also becomes an asset for your business. Maybe not suddenly but your leads can contact you in future once they remember you during the follow-ups.

Coloursquare is the best among top advertising agencies in India, having in-house facilities of exhibition stall fabrication, print, design, marketing & lots more.
Copyright © 2017 COLOUR SQUARE. All rights reserved.