How to avoid common mistakes at an exhibition stand?
Whether you are planning to create a stall in the exhibition or trade show for the first time or you have ample experience in the field of stall planning there is always a propensity to commit some mistakes either in stall design or at its fabrication.
Developing an exhibition stand in a trade expo not only requires handsome amount of money but also is a time taking process with lot of man power involved in it. A small mistake made by an exhibitor could ruin the design of the stall further resulting into entire waste of money, time and manpower.
Below are discussed some common mistakes at the exhibition stand, that, if attended carefully will make your stand at the tradeshow highly successful.
- Avoid Putting Improper Graphics at Branding: The graphics mostly used at exhibition stalls are part of the larger scheme of branding. The common errors found with graphics in branding at exhibition stands is faded prints, low quality media and crumpled vinyl. These all mistake when combined ruins the looks of your exhibition stall, entirely. The ideal situation to avoid all these mistakes is to get high resolution print on light weighted media. This makes your exhibition stands in Germany highly professional and outstanding in comparison to your competitors.
- Excessive Test Will Only Confuse Your Branding Message: In advertising, the primary principal of branding message is to keep it short and simple. The branding message thus even on the exhibition stands should be short and crispy, however, stating the company’s vision and idea clearly. Avoid filling the booth’s display with excessive of texts because visitors can’t read entire text within the short span of time available with them. Therefore keep your message clear, simple and easy in order to be easily comprehended by the audience.
- Train Your Staff Properly Before the Trade Show: Among all the preparations that you have made for participating in the exhibition, training your staff for the expo is most important that you should not avoid at any cost. Preparing your staff for the expo can save you from many unwanted hurdles at the exhibition ground. The basic training like interacting with the visitors, asking open ended questions, having friendly behavior with everyone, proper knowledge about the products and services, etc., is very imperative for your staff. Proper training of the staff help a brand to showcase its brand’s uniqueness and earn more loyal customers and clients.
- Always keep customer-centric approach: While interacting with the clients or customers never keep on highlighting the specifications of your products and services. Instead of speaking about your products and services try to understand your customer’s views and needs. A customer-centric approach can always works better and a product-centric approach. Keep customizing your strategies according to your customers. Even ask your exhibition stand designer in Germany to be client centric and design exhibition stand appropriately according to the company’s brand policy.
- Avoid giving too Many Documents: Every one of us is aware about the fact that lots of literature, brochures, pamphlets etc., becomes the stuff of your prospect’s dustbin as soon as they leave the exhibition ground. Try new ways to spread information about your brand by using technology. Have QR codes on your table that the customers can easily scan and get information about the brand. This will show how many people are interested in knowing about your company’s products and services.
Doing this will also cut the cost to transporting bundles of papers and brochures from your place to the exhibition ground. Using technology instead of using paper will also show your eco-friendly exhibition approach. The fact cannot be denied that every one of us makes mistakes, but sometimes these mistakes can be avoided by following some tips and remembering some points. Mistakes cannot be totally avoided but we can learn from our own mistakes and try not to repeat in your next exhibition. These mistakes can be avoided by following the above mentioned points while planning or hosting the exhibition.