A function of marketing where we use techniques to increase the perceived value of a product line or brand over time. Our effective brand management enables the price of your products to go up and build loyal customers through positive brand associations and images of a strong awareness of the brand. With a comprehensive understanding of the brand, its target market and the company’s overall vision, we develop strategic plans to maintain brand equity or gain brand value.
A brand is seen as one of its company’s most valuable assets. It represents the face of the company, the recognizable logo, slogan, or mark that the public associates with the company. We create a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market.
A company’s brand identity is what it says about the product or service it delivers, the quality it gives customers, its advantages over competing brands. We perform SWOT analysis, determine key business goals, identify customers, and determine the personality and messages the company wants to communicate, in the process of building brand identities.
Loyal customers consistently purchase products from their preferred brands, regardless of convenience or price. We make marketing strategies to cultivate loyal customer, including loyalty programs (i.e. rewards programs) or trials and incentives (samples and free gifts) to ensure more customer engagement and higher number of repeat customers.
Positive brand equity can help companies in terms of financial benefit which enables them to charge a price premium for their brands. By using three basic components of consumer perception, negative or positive effects, and the resulting value, we make marketing campaigns to create that equity.
It’s the correlation between a given brand’s market development index and its brand development index for a specific market or geographic area. For companies ranging from major to small and mid-size businesses, we use BPI as part of their brand management and development strategies.
A common method implemented by us when companies launch a new product by using their existing brand name on a new product in a different category. Through brand extension we leverage their existing customer base and brand loyalty to increase their profits along with a new product offering.
ColourSquare, a leading advertising agency based in Delhi providing seamless advertising and brand promotion solutions to corporate setups and businesses across India.
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